5 Web Design Services In Port St Lucie, Fl
Zeus Digital Agency is a boutique digital agency that serves Southeast Florida with professional web design, SEO auditing and speed optimization. There are many things to consider when starting a business, growing a business and pursuing more customers. Basically the only universal topic of discussion that small business owners agree on is that more customers would be good and cash flow fixes a lot of things.
At this point even the most traditional or old fashion business owners know the importance of being online. Building a good website, running efficient ads and publishing good content are just how we keep our heads above water in a market this competitive. So this article will go through the less common, more "techie" steps to building an online business or taking your brick and mortar business online. As you're running your business right here at home in St Lucie County or the broader Treasure Coast, these tips can help you edge out the competition. Ranking 1 or 2 spots higher in many industries can mean the difference between even 3 more clicks a day. Turned into customers that's the difference of a minimum of $390,000 per year! Take a look at the graphic below to see how PPC ads, sponsored social media content and traditional print media accelerated this client over the course of the first year all the way to year 3.
Let's comb through a few options that our digital agency does for many clients right here in Port St Lucie and beyond.
#1 Cross-ad Continuity You would be shocked at how many companies advertise across many channels like Google ads, Facebook Ads, Radio, Print Editorial, OOH and have a different offer, logo, phone number etc for each! Your brand needs to be consistent from beginning to end. From logo, colors, font, offers, addresses. Psychologically this builds trust and authority, you wouldn't see a large brand with those small branding mistakes. Your business shouldn't be seen with them either so you can capitalize on the same level of strategy. The second part of cross-ad continuity is a smaller budget across more mediums initially. Now this may seem counterintuitive because you want to optimize the channels that are working but when you are seen on print, billboards, facebook ads, pandora ads, display ads and so on, it allows you to seem much larger than you are. People know ads cost money, so when they see you everywhere you look they assume you must be the authority in the industry. Overtime you can expand and redistribute budget to the channels that are the most effective.
#2 Competitor Bidding More small businesses than ever are advertising online. When they tell their digital agency what products they sell most of the focus goes to bidding on keywords related to those products. So what can you do for clicks at lower CPC and more impressions? Don't just bid on keywords like "Organic soap", "Oil Change Fort Pierce", "Hotels in Port St Lucie". Instead bid on the names of competitors that actually offer those things like "Joanna's Organic Soap Company, Haan's Auto Service Center, Palm Tree in. So that when a customer of theirs tries to find that company, you are presented as another option. Which you can then offer at a lower price, better features or availability. This is especially helpful when you find a competitor that does not bid on their own name (pretty common). Because many consumers are so flooded by one large company that they don’t even know your name. Even though many times smaller companies can win on price, service and availability due to less overhead and more attention to detail.
#3 Content Clarity This has a similar intent as #1, let's look big and important. You can do it yourself or find a trusted web designer/graphic designer to work alongside. What am I talking about? Becoming a subject matter expert. If you sell soap or yoga classes or horse back riding, your website should be chock full of helpful tips, articles and links to build trust and keep potential leads around longer. We have created a generation of picky, educated buyers. Which means they want more and more and they go with the company that gives it to them. By consistently producing high quality time oriented content, you can offer one more thing that your competitor doesn't. This is the mindset that creates that $390,000 gap in revenue.
#4 Mobile Mastery Not only will leads search you online before coming to your store or placing a call, they will also do all those things from a mobile phone. Yet somehow thousands of business owners do not have a mobile optimized website. We are long past the days of a mobile website just being a shrunken version of your desktop version. It needs to be thumb friendly, on the go friendly and prioritize different information than your desktop site. Desktop users are usually at home or at work (Shhhh we won't tell), which means they are making general inquiries and just want to learn more. Mobile viewers on the other hand are on-the-go looking for answers now! Like phone number, inventory, hours and phone number.
#5 Contextual Paint Optimization Ok so that is just industry jargon for what search engines see first when they are trying to load your page. If you have a good internet connection it may seem like web pages load all at once but they don't. They load in phases based upon what the backend code tells them is a priority, your sites may not be good. No offense I just know that because statistically most do, which is plummeting your traffic and leads. By optimizing image assets, alt tags, semantic page structure and loading sequences you can drastically improve your web page and by proxy your ranking and placement on search engines. I hope armed with a new vocabulary and a few tips from an agency insider like myself you can conquer your market in 2023. To learn more about me and my team visit our homepage. Zeus Digital Agency