How To Promote Your Website in Port St Lucie, Fl
Zeus Digital Agency is a boutique digital agency that serves Southeast Florida with professional web design, SEO auditing and speed optimization. This is a discussion on thriving as a small business in the modern market. There was a time many years ago (2 decades) that you could have a website built, upload it to the web and you would naturally get some traffic from people inquiring about your products. Those days are gone and have been gone for some time.
There are no "set and forget" websites anymore. You probably know this if you have one that you haven't optimized or run promotions to. It is very possible to have a successfully running brick and mortar business that gets zero traffic online. So the go to solution used to be ads, you could set up a free ads account, set a reasonable budget of $10 a day or so and boom! You had clicks and interested customers. Guess what? Those days are also gone. Ad-aggeddon came down hard with ad scrutiny, algorithm changes, wildly increased costs and the massive overtaking of large companies. Imagine being Mom and Pop groceries in Port St Lucie and trying to compete with Walmart spending Billions! with a B on the same keywords. Even once you start paying for ads, you need to learn targeting so random unqualified clicks aren't running up your tav. Not only that, unless you have a competent, honest digital agency doing it for you ad platforms can be exceptionally daunting. So what do we do? No free traffic, No paid traffic? We optimize, by leaning into all the traits of our local business website that a large corporation can't. It's not all stark, we aren't just a small business agency, we are a small business. So we had to learn the tactics for ourselves before we told you! So let's talk about how to improve our small business website, optimize for local SEO and beat the big guys at a game of our own.
We've covered a few unfortunate facts, No free traffic. Very Difficult Paid Traffic. Ad Targeting Is Hard. Big Companies Spend More. With that being said, what can we do? Let's take a look at a few steps to optimize for better traffic, more optimized content and websites that work for us, not against us.
“Port St lucie, grew twice as fast from 2020-2021.”
#1 Tell Search Engines What You're Thinking Search engines are "crawlers" which means they have robots that try and rummage through the backend code of your website and interpret human input. Even though algorithms have become very advanced we should do our best to explain our intent, the less the machine has to interpret the less they have the chance to guess wrong and the more likely you are to be shown to the right customers. We can do this through tags, semantically structured content, and proper page indexing. Let's do some rough around the edges explanations of each. tags are found in the code that produces what you see as your website. They are found nested inside the
tags. By utilizing tags like meta keywords, meta canonical, meta description and meta content to name a few, can make it much more obvious to search engines what kind of content you are offering so that it can serve you to searchers looking for a product or service like yours.#2 Start Very Local And Expand One benefit to the ad platform's updates over the last few years is that it has allowed much more granular targeting. Down to a few miles or sometimes closer, we can use this to our advantage. By limiting our reach to very local to our home based business or official office we can also eliminate how many competitors we are fighting for ad space. The nice thing about choosing targeting like "People who are in or frequently in'' style targeting is there ia a greater chance they are local and willing to support your business as opposed to getting lots of traffic from people likely to choose someone closer to where they actually live, that could be just one county or state over! A secondary benefit of hyper local ads is that you can adjust your ad language to very local words. Your business may be in St Lucie county but your ads can narrow down to a few thousand people in River Park, Sandpiper Bay, St Lucie West or so on. Keeping your ad costs low and competitors at bay.
#3 Steal Like A Professional Ok this may be a little surprising but, everything you see around you is stolen. We are long past the age of original ideas, which means the advertisements, businesses, designs and so on were "inspired" by others that came before them. Which offers us a great opportunity. Look up all your competitors and read their ads, click through their websites and read their blog posts. Other business owners just like you don't want to waste time on things that don't have a good return on investment. That means that when you search companies in the same industry as you, some that may be bigger or have more revenue, you have an infinite database of content ideas and ads that you can replicate for your own. Look for advertising tips like
- Catchy Headlines
- Keywords They Use Multiple Times
- Times Of Day They Post Content
- Common Themes / Products They Are Pushing