Improve your website ranking in Port St Lucie, Fl
Zeus Digital Agency is a boutique digital agency that serves Southeast Florida with professional web design, SEO auditing and speed optimization. This is a discussion on how local businesses can NOT compete. Instead in this article we have specifically written tips on how to use search algorithms to your advantage without trying to win the race for leads against national competitors.
You run a business that serves St Lucie County. If you had every lead possible available you still could not serve the 343,579 people, that would be physically impossible, therefore your locality is your advantage. Let's see what technical step you can take so your website ranks, whether you are a CPA, HVAC technician, Auto Mechanic or whatever your business may be. 5 steps to outranking the competition and mastering your local market. Port St lucie, grew twice as fast from 2020-2021. There is aggravation and there is opportunity, although if there is opportunity for your business there is for everyone else, so we are going to look into some techniques we can use for growth that others are unlikely to know.
Optimize for the Google card. With the majority of searches coming through this search engine, we will focus here. Although these principles translate across Bing, Yahoo and more. The Google card we are referring to is the "structured content you see when you see a top ranking business. This is because this company has taken the time to build out the content on their site so that they can be shown more robustly in search results. One important thing to keep in mind is that a search engine's "product" is search results and it gets more of those by having satisfied searchers. So when someone searches for "Ac Repair in port st lucie" and they see an in-depth result like the one below. With hours, information, reviews, Q&A, photos and more. They are likely to click and keep clicking.
“Port St lucie, grew twice as fast from 2020-2021.”
Restructure content in the This
is called a tag and they are placed in the code of your website to help explain what kind of content the top of your page is showing. Within the tag should be another tag called which further structures the page. For example, if you are a law service that serves St Lucie County, we need to make sure Google knows that as well. Within those there is plenty of opportunity to show off to search engines what you do, where you do it and more. By optimizing these you can increase something called your Lighthouse score, which essentially gauges how well search engines like you. This tool is relatively new and it is extremely helpful, otherwise we would be changing random things and not knowing if it helps at all. So when we run clients' websites through a Lighthouse page speed test we can immediately identify 1 by 1 what is necessary to prepare your page for success. By combing through these red flags, you can lower the water your company has to tread in order to be shown as a top result. After all, the top result receives 25% of the business. For some industries the difference between #1 and even #7 is 100's of thousands of dollars in missed opportunity.Page Speed is key Google has a mysterious set of "ranking factors” which is what Google programs into their algorithm to read websites and see if they are valid, trustworthy and serve the customer what they are looking for. Although there are many ranking factors that have changed over time and fluctuate in importance, the only one we have seen consistently weighted as high importance is performance. As modern internet users we expect things now, so quickly in fact that if we don't get what we want in 3 seconds we tend to leave and look elsewhere. That should be concerning as a business owner because that means there are clients that searched for a service, found you and almost called but your site failed to serve them well. How many clients I was losing that way used to keep me up at night. Now that our company's site is rated so highly for SEO by Google I sleep like a kitten on a warm blanket. There are more than a dozen ways to speed your website up and to appease these search engines, so don't move forward into 2023 with a slow website because it could be the nail in your company's coffin.
Performance Plugins Upwards of 70% of websites are built on a CMS which is a Content Management System something like Wix, Wordpress, Squarespace or Shopify. These have pros and cons but atleast one pro is that they allow for something called plugins. Which is a piece of software that you download and give permission to make behind the scenes edits to your web page. Luckily it is easier than it sounds, as the name implies you basically plug it in. There are 1000's of them available, some cost and some are free. Many of the tips on this page can be accomplished with a plugin. Just be careful because not all plugins are compatible with one another which may cause technical issues. Stick to highly rated plugins with good reviews. If you are concerned or experience issues, hand it over to a web developer.
Search engine translation Through many different algorithm changes over the last 20 years, search engines have tried their best to become more human. To understand not just what people are saying, but what people are trying to say. For example, if you say "Golf Course near me" it has to imply that "near me" means. Although they have gotten much better at it, they just aren't all the way there. Although this inferred intent is what separates ranking from non-ranking websites. What seems to be intuitive to you, what you know about your business and the message you are trying to get across isn't necessarily obvious to a search engine. We do this through "keyword sprinkling", semantic page structure and breadcrumb navigation. The first being the subtle suggestion of which keyword you want to show up for throughout your content. The second being ensuring that your page through its titles, subtitles, and general structure can be interpreted by a piece of crawling software (what a search engine is). The last "breadcrumb" navigation is similar to semantic page structure but instead it refers to the overarching nature of your entire website, page to page. Google needs to know where your content is coming from (Index page) and where it may take users (external links). It is concerned with the liability of user safety therefore it needs to know that your first page does not lead to something nefarious. These may seems a little to technical for you but if I gave you the 5 most simple things, they would be things every single other business is already doing. So take the time to dig in or hand it over to a qualified developer and let them assist you in your growth. To learn more about me and my team visit our homepage. Zeus Digital Agency