The Richest Company In Port St Lucie: 5 Tips To Grow Your Business Like The Biggest
Zeus Digital Agency is a boutique digital agency that serves Southeast Florida with professional web design, SEO auditing and speed optimization. This is a discussion on the small business market and how it relates to growth through SEO, Website Design and UX Optimization and using these channels to grow your business in spite of larger competitors. Whether it is Publix Super Markets Inc., George E. Warren Corp. or TAMCO Group there are some very large companies with their footprint well established in St Lucie County. Furthermore they did so while remaining privately owned. Let's look at what large companies like these do to grow to these sizes and if there are steps small businesses like us can take to prepare for a similar trajectory. This is a tech oriented discussion, why? Because the beauty of tech is control and modeling. I can't tell you what magic sauce makes the difference between the winners and losers but I can examine what systems they tested and used and how to replicate and repeat. Let's run through 5 things large companies are doing with their websites, Advertising and Performance metrics to get even bigger in 2023.
#1 Optimize For The 3 Pack The Google 3 pack is well known by anyone that has used the search engine, although maybe not by name. These are the first 3 organic results when you search for a local business or product. Optimizing your page to continually display up to date information on these can give a substantial boost in ranking although national companies will show up in this section as well. Therefore being closer or having a more robust Google listing with FAQ's, Service Offerings and Chat available can make you a hotter commodity.
#2 Own The GMB GMB stands for Google My Business which is the platform that helps you build your search engine profile. This frequently shows up first on local mobile searches and along the right side on desktop searches. By searching "my business" on Google you can see if one has been set up for you automatically, either way you need one and you should start uploading content to this page. Hours, Phone numbers, Job photos, Company Events, Q&A's and so on. This tells Google you are a serious and trustworthy business that they want to send searchers to.
#3 Local Service Ad Hacks Local Service Ads can help buck the traditional ad system. This is Google's attempt to help small businesses compete, outside of Google Ads. These are strictly local businesses and highly reviewed ones at that. Monitored by the fact that you have to send your business license in to have them review. Which is a good thing, because if you are within the categories that they accept these can help you outrank much larger out of town/state companies. Current Local Service Ads Eligible Businesses
- Acupuncturist
- Animal rescue
- Appliance repair services
- Bankruptcy lawyer services
- Beauty school
- Business lawyer services
- Carpet cleaning services
- Carpenters
- Child care
- Contract lawyer services
- Criminal lawyer services
- Dance instructor
- Countertop services
- Dentist
- Disability lawyer services
- Driving instructor
- DUI lawyer services
- Electricians
- Estate lawyer services
- Family lawyer services
- Fencing services
- Financial planning services
- First aid training
- Flooring services
- Foundations services
- Funeral home
- Garage door services
- General contractor
- Handyman
- Home inspector
- Home security
- Home theater
- House cleaning services
- HVAC (heating or air conditioning)
- Immigration lawyer services
- IP lawyer services
- Junk removal services
- Labor lawyer services
- Landscaping services
- Language instructor
- Lawn care services
- Lawyers
- Litigation lawyer services
- Locksmiths
- Malpractice lawyer services
- Massage school
- Moving services
- Personal injury lawyer services
- Personal trainer
- Pest control services
- Pet adoption
- Pet boarding
- Pet grooming
- Pet training
- Plumbers
- Pool cleaner
- Pool contractor
- Preschool
- Real estate lawyer
- Real estate services
- Roofers
- Sewage system
- Siding services
- Snow removal
- Tax services
- Traffic lawyer services
- Tree services
- Tutor
- Veterinarian
- Water damage services
- Weight loss service
- Window cleaning services
- Window repair services
- Yoga studio
#4 Mega Meta Tags Meta Tags are nested within the Head tags of your website's backend code. They help web crawlers (search engines) understand what your website is about. There is a lot of opportunity within these to get on Google's good side. The sample you see below is an early version of our company's Meta tags. Things like keywords, description, author, content can all provide explanation to the search engine software.
“Google releases updates all of the time, but releases a core update several times a year. Apart from core updates that include a number of small but impactful changes, Google will release specific updates that may change what we consider an SEO best practice.” – Jasmin Bretaña, SEO Coordinator
#4 Content Continuity Meta, the company that owns Facebook and Instagram now lets you auto schedule and post content. Which is huge because you can have your marketing person set aside a few hours at the beginning of the week and automate all of your content to post at the right time and the right place. This allows a more consistent schedule. They can then go into Facebook business and see how often your competitors are posting and how well they are performing.
Take this list and hand it to a qualified web developer / marketing team. They can help you thrive all 2023 by copying the big guys and leaning into the strengths you have as a small business. There is a quote that goes around the marketing world that says, “Small companies spend all their time trying to look big and big companies spend all their time trying to look small” All that tells us is there are advantages to being either. Let’s learn from the ones before us to get where we want to go this year. These may seem overly complicated and for some tech nerd to do (like us, ha). But in reality I can't give you a strategy that everyone else already has, because that would waste my time and yours. To learn more about me and my team visit our homepage. Zeus Digital Agency